Hey! I'm Rachel Bell.

I'm a Senior Product Designer based in Sydney, Australia.

I specialise in UI/UX design (web, iOS and Android), design systems, art direction, and digital branding and marketing.

I also enjoy being creative in other ways: photography, illustration, crochet, painting, writing, acoustic guitar and baking.

Collage of brand moodboards.
Crocheted doll of Formula One driver Carlos Sainz.
Illustration of a colourful duck.
Illustration of groceries falling out of a phone.
Phone mockup of CrochetMate app.

Digitec Galaxus

Leading a design system website restructure initiative for the largest online retailer in Switzerland.

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Laptop mockup of Digitec Galaxus Design System.
Phone mockups of Ordermentum app.

Ordermentum

A fresh new brand and design system for Australia’s largest community of suppliers and venues.

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Vodafone

Managing a team to build a new design system for a huge tech-lead website refresh.

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Phone and tablet mockups of Vodafone homepage.
Laptop mockup of MyGov Beta dashboard.

myGov Beta

Building foundations and establishing best practices for multiple digital teams for the Australian government.

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Childhood Cancer Support

An information architecture and UX refresh to help inform and support families in need.

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Laptop mockup of Childhood Cancer Support homepage.