Deloitte Digital was asked to provide initial design concepts for an Australian university's student portal.
I developed a creative vision based on the university's future vision, brand positioning & voice and current digital landscape, with exploration of in-sector & out-of-sector website examples and their associated design principles.
Based on my creative vision research, and our team's goal & task mapping and prioritisation with early UX research, I proposed the following concepts (not based on any UX wireframes).
The modern, editorial layout aims to appeal to the generally youthful demographic with a dynamic look and feel. Simultaneously, its modular design and colour palette of calm tones ensures the portal is easy to scan, digest and navigate.