UTS Project

Freckled Strawberry

2012

Freckled Strawberry is a friendly and inviting stationery package designed to brand my own personality.

The name “Freckled Strawberry” communicates my friendly and inviting nature. “Freckled” also represents the many facets of design that I am interested in, enhanced by including multiple business card designs.

I designed 2 variations of the logo, an A4 cover letter (front and back designs), envelope, ‘with compliments’ letter, 4 unique business card designs (front and back) and 3 unique coaster designs.

I used my hand-illustration skills (watercolour, gouache) in addition to vector illustrations. Subtley textured paper stocks support the patterned designs, and the ‘with compliments’ letter adds to the playful nature of the brand with the message: “Have a berry nice day!”