Deloitte Digital

AMP

2019

AMP asked Deloitte Digital to reimagine their website to reflect a modern, trustworthy and approachable brand.

We focused on using AMP's mid and dark blues to ground the brand's identity and communicate trust & maturity. Typography, imagery and iconography work together seamlessly to engage and guide the user with clear intent.

With plenty of white space and Netflix-style content, simplicity meets functionality to provide an intuitive user experience that encourages exploration.